Drip sequences, audience segments, and lifecycle automation that fire when someone buys a ticket, RSVPs, signs up to volunteer, or hits the seven-day mark before your event. Built on the same database your ticketing, schedule, and rosters already write to. No CSV exports, no separate CRM, no two-system reconciliation.
Schedule a DemoMost event organizations run their marketing email through a separate provider — MailChimp, Constant Contact, Mailerlite. Their ticketing is somewhere else. Their volunteer roster is somewhere else. Three databases that don't agree on what anyone bought, RSVP'd to, or signed up for. The compromise is a weekly CSV export, a manual import, and a list that's already wrong by Wednesday.
Confanum models marketing email as part of the same stack as your ticketing and your event timeline. Sequences, segments, contacts, and automation triggers all run against the same database. When someone buys a ticket on Tuesday, your post-purchase sequence sees it on Tuesday — not after the next CSV cycle. When you build a segment for "everyone with a VIP ticket who hasn't RSVP'd to the meet-and-greet," the count refreshes against the live data.
Sends go through AWS SES with full open and click tracking. Sequences are triggered by lifecycle events — ticket purchase, registration, RSVP, volunteer signup, or a date offset from the event. Unsubscribes are one-click and honored across every future send. None of this is a separate product wired into your ticketing — it is your ticketing, with email tools attached.
Define a sequence keyed to a trigger — a welcome series after ticket purchase, a volunteer onboarding flow after signup, a seven-day countdown before the event. Each step has a subject, body, and delay. The sequence fires when the trigger event lands in the database.
Build segments with filter criteria — VIP ticket holders who haven't RSVP'd, volunteers in the food-service track, attendees of last year's event who haven't bought this year. Counts auto-refresh against live data. Segments plug into sequences and one-off sends.
Every email recipient is a contact with full ticketing history — what they bought, what they RSVP'd to, which events they've attended. Search, filter by source, see per-contact purchase history. The CRM you'd otherwise be paying for, fed by the system that already knows the answers.
Pre-built triggers for the moments that matter: on_ticket_purchase, on_registration, on_rsvp, on_volunteer_signup, pre_event, post_event. Plus manual for one-off broadcasts. Sequences key off the same lifecycle events your ticketing and registration code already write.
Per-message metrics on every send. Roll up per sequence to see which steps are doing the work, which subject lines land, and where in a flow people drop off. Read the numbers, edit the sequence, send again.
Every send carries a one-click unsubscribe link compliant with bulk-mail standards. The unsubscribe is honored across every future send — sequences, broadcasts, automations — without any manual list-keeping. Keeps you out of trouble with mailbox providers and out of trouble with your audience.
Define who you want to reach. Pull from ticket data, RSVP state, volunteer assignments, past attendance — any combination. The segment count refreshes against live data as the event evolves.
Choose what fires the email — a ticket purchase, an RSVP, a volunteer signup, a date offset from the event, or a manual broadcast. The trigger ties the sequence to a real lifecycle event in your data.
Write the messages, set the delays, add merge fields. Sends go through AWS SES with proper authentication and one-click unsubscribe attached.
Open and click tracking on every send. See which steps land, which subject lines convert, which segments engage. Edit, iterate, send again.
See sequences, segments, contacts, and lifecycle triggers running on top of your event data — in a hands-on demo with your ticket types, your volunteer roles, and your event calendar.