Onboarding

Your event, in your app.

A white-labeled iOS + Android app published under your brand to your own developer accounts. This page walks through what we need from you, what we'll do, and roughly how long it takes.

The short version

If you already have an Apple Developer + Google Play account and your branding ready, we can typically have a working build in TestFlight + Internal Testing within 3–5 business days. First-time accounts add 1–2 weeks of identity verification on Apple's side. Store review adds another 24–72 hours per platform per submission.

1 · Identity

App name + visuals

App name (required)

The name that appears under the icon on the home screen and at the top of the app. Keep it short — iOS shows ~12 characters before truncating. "DragonCon" and "ACME Comic Fest" both fit.

Also tell us: the longer, full marketing name for the store listing (e.g. "ACME Comic Fest – Official App") if it's different.

App icon (required)

A square PNG, 1024×1024 pixels, no transparency, no rounded corners (the OS rounds them for you). Ideally a tight focal mark — fine details disappear at the 32 px home-screen size.

If you only have an SVG / logo file, send it — we'll render the 1024×1024 and bounce a draft back for approval.

Splash screen (required)

The full-bleed image shown for the first half-second after the app launches, while the bundle initializes. Same logo as the icon usually works; or a horizontal lock-up with a tagline.

Send us: the artwork at a generous size (at least 2048 px on the long edge) and the background color we should pad it with (hex code).

Brand color

Primary accent color (hex) used for tabs, buttons, and the splash background. Defaults to neutral grey if you skip it.

2 · Store accounts

Apple App Store Connect + Google Play Console

The app gets published under your developer accounts so you own the listings, the customer reviews, and the relationship with both stores. We work inside your accounts as an invited collaborator.

🍎 Apple App Store Connect

You already have an account →

Invite mobile@confanum.com as an Admin (App Store Connect → Users and Access → "+" → Apple ID + Role: Admin). Admin gets us everything we need: create the app record, manage versions, upload builds, submit for review, and access TestFlight.

If you prefer to scope us down: after we create the app record, you can move us to "App Manager" with access to that one app only. Just easier to start as Admin.

You want to set one up yourself →

Go to developer.apple.com/programs/enroll. $99/year. Choose Organization (not Individual) — Organization shows your company name in the store; Individual shows your personal name.

You'll need: a D-U-N-S Number (free from Dun & Bradstreet, 24–72h to issue), your company's legal name + address as registered with D&B, and the website at that domain. After enrolling, Apple's identity verification takes 1–5 business days; sometimes longer for new businesses.

Heads up: Apple occasionally calls the listed phone number to verify. Pick up.

You'd rather Confanum set it up →

We can act as your authorized agent. Send us: legal entity name, registered business address, D-U-N-S number (or permission to apply for one on your behalf), a contact phone Apple can verify, the $99 fee (we'll invoice), and a signed letter of authorization. Plan on 2–3 weeks before the account is active.

🤖 Google Play Console

You already have an account →

Invite mobile@confanum.com as an Admin (all permissions) (Play Console → Users and permissions → Invite new users → All apps + Admin). Admin lets us create the app, upload bundles, configure the store listing, and ship to internal testing → closed → production tracks.

Scoped-down alternative: after we create the app, you can change us to per-app permissions with only "Release manager" + "Store listing manager" enabled. Again, simpler to start with Admin and tighten later.

You want to set one up yourself →

Go to play.google.com/console/signup. $25 one-time fee (vs. Apple's annual). Choose Organization as account type and provide the D-U-N-S number when prompted.

Identity verification for org accounts typically clears in 2–3 business days. Google requires a public-facing website + a way to contact you that matches the org records.

Heads up: Google has tightened first-app review for new dev accounts. Expect your first submission to take 5–7 days vs. the usual 24–72 hours. After app #1 ships, subsequent reviews speed up.

You'd rather Confanum set it up →

Same authorization-letter process as Apple. We'll need the D-U-N-S number, registered business details, and the $25 fee. Account active in ~1 week.

3 · Store copy

Listing text — all optional

Anything you skip here, we'll fill in with our stock language tailored to your event type. You can always edit the listing in the store consoles later.

Short description (Google Play only · ≤80 chars)

The one-liner that shows above the "Install" button on the Play listing. Stock fallback: "Schedule, guests, maps, and tickets for [Event Name]."

Long description (≤4000 chars)

The full body shown when someone taps "More" on the listing. Stock fallback: we use a tailored description per vertical (convention / faire / expo / festival / corporate event) — typically 5–6 short paragraphs covering schedule, guest meet-and-greets, ticketing, maps, and notifications.

Keywords (iOS only · ≤100 chars, comma-separated)

Search terms that don't appear in the visible description. Stock fallback: we seed with your event name, vertical, location, and common attendee search patterns.

Support email + URL

Required by both stores. Defaults to your main contact email and event website if you don't specify.

Privacy policy URL

Required by both stores. If you don't have one, we host a stock policy at confanum.com/app-privacy that you can reference. If you have your own, just send the URL.

4 · Launch strategy

Demo data, or wait for the real thing?

The stores require a functional app at the time of submission. Apple in particular rejects "empty" apps. Two paths:

Submit with demo data now →

We populate the app with a representative schedule, guest list, map, and FAQ for your event. Once Apple + Google approve, your live build is essentially "swap in real content." This is the right choice if your event is more than 6 weeks out — getting the first approval done now gives us a clean fast-lane for every subsequent update.

Timeline from "yes": 1–3 weeks to "live in both stores" assuming accounts already exist.

Wait until real content is loaded →

We hold the submission until your schedule, guests, and other content are populated in the admin portal. Cleaner first-impression for reviewers, but it compresses the timeline.

Risk: if Apple kicks the first submission back with a question (~25% of new-account first submissions), the round-trip costs another 24–48 hours. Don't wait until the last week before your event.

5 · Timeline

From "yes" to "in the store"

Day 0 You send us the assets, store-account access (or auth letter), and pick your launch strategy.
Day 1–5 If new Apple developer account: D-U-N-S + identity verification with Apple (1–5 business days). Apple sometimes phone-verifies — make sure someone picks up. Google org verification: 2–3 days.
Day 3–7 We build the white-labeled iOS + Android apps, generate the artwork variants, upload to TestFlight + Internal Testing. You can install and try them before they hit the stores.
Day 7–10 Submit to the App Store + Play Store for review. Apple typically responds within 24–48 hours. Google: 24–72 hours for established accounts, 5–7 days for first-app on new accounts.
Day 10–14 App live in both stores. Subsequent updates push within 24 hours.

Worst case: brand-new dev accounts on both platforms + Apple identity verification snag + Google first-app extra review = ~4 weeks. Tell us early if your event is less than 4 weeks out and we'll prioritize accordingly.

Ready? Send it all to mobile@confanum.com.

Subject line: "[Your Event Name] — Mobile app onboarding" so we route it correctly. Attach the icon + splash artwork; everything else can be in the body of the email.